Social Media Marketing

Course Number:
WT 102
Transcript Title:
Social Media Marketing
Created:
Aug 16, 2022
Updated:
May 23, 2024
Total Credits:
3
Lecture Hours:
10
Lecture / Lab Hours:
40
Lab Hours:
0
Satisfies Cultural Literacy requirement:
No
Satisfies General Education requirement:
No
Grading Options
A-F, P/NP, Audit
Default Grading Options
A-F
Repeats available for credit:
0
Prerequisites

Recommended

IRW 115 or WR 115

Course Description

Examines social media platforms, tools and strategies. Covers social media policy, legal considerations and community etiquette. Recommended: IRW 115 or WR 115. Audit available.

Course Outcomes

Upon successful completion of this course, students will be able to:

  1. Identify the uses of social media as a marketing tool.
  2. Develop a social media marketing project designed to market a product or company.
  3. Identify guidelines for terms of service, copyright laws, privacy and community etiquett

Suggested Outcome Assessment Strategies

The determination of assessment strategies is generally left to the discretion of the instructor. Here are some strategies that you might consider when designing your course: writings (journals, self-reflections, pre writing exercises, essays), quizzes, tests, midterm and final exams, group projects, presentations (in person, videos, etc), self-assessments, experimentations, lab reports, peer critiques, responses (to texts, podcasts, videos, films, etc), student generated questions, Escape Room, interviews, and/or portfolios.

Course Activities and Design

The determination of teaching strategies used in the delivery of outcomes is generally left to the discretion of the instructor. Here are some strategies that you might consider when designing your course: lecture, small group/forum discussion, flipped classroom, dyads, oral presentation, role play, simulation scenarios, group projects, service learning projects, hands-on lab, peer review/workshops, cooperative learning (jigsaw, fishbowl), inquiry based instruction, differentiated instruction (learning centers), graphic organizers, etc.

Course Content

Outcome #1: Identify the uses of social media as a marketing tool.

  • Using social media tools to build relationships
  • Building an online community
  • Brand/product awareness
  • algorithms
  • Blogs, vlogs, podcasts
  • Niche Tools
  • Social media platforms

Outcome #2: Develop a social media marketing project designed to market a product or company.

  • Creating and executing social media campaigns

Outcome #3: Identify guidelines for terms of service, copyright laws, privacy and community etiquette.

  • Legal considerations
  • Creative Commons
  • Risk management

Suggested Texts and Materials

  • eMarketing: The Essential Guide to Marketing in a Digital World, Rob Stokes (OER—Open Textbook Library)
  • eMarketing: The Essential Guide to Online Marketing, Rob Stokes (OER—Open Textbook Library)