Principles of Retailing & E-tailing

Course Number:
BA 249
Transcript Title:
Principles of Retailing & E-tailing
Created:
Jul 27, 2022
Updated:
Jun 29, 2023
Total Credits:
3
Lecture Hours:
30
Lecture / Lab Hours:
0
Lab Hours:
0
Satisfies Cultural Literacy requirement:
No
Satisfies General Education requirement:
No
Grading Options
A-F, P/NP, Audit
Default Grading Options
A-F
Repeats available for credit:
0
Prerequisites

IRW 115 or WR 115 or equivalent placement; placement into MTH 65 or MTH 98

Course Description

Explores types of retail, strategic planning and operational management. Emphasizes the analysis of the target market, how to develop retail marketing mix elements, and the review of store planning techniques. Includes how the retailing environment is changing and the impact of technology and government regulations. Prerequisite: IRW 115 or WR 115 or equivalent placement; placement into MTH 65 or MTH 98. Audit available.

Course Outcomes

Upon successful completion of this course, students will be able to:

  1. Select a store location and develop store layout and design.
  2. Develop a merchandise plan and budget.
  3. Understand and apply retail marketing mix elements to a retail operation.
  4. Identify internet opportunities for selling goods and services.

Suggested Outcome Assessment Strategies

The determination of assessment strategies is generally left to the discretion of the instructor. Here are some strategies that you might consider when designing your course: writings (journals, self-reflections, pre writing exercises, essays), quizzes, tests, midterm and final exams, group projects, presentations (in person, videos, etc), self-assessments, experimentations, lab reports, peer critiques, responses (to texts, podcasts, videos, films, etc), student generated questions, Escape Room, interviews, and/or portfolios.

Course Activities and Design

The determination of teaching strategies used in the delivery of outcomes is generally left to the discretion of the instructor. Here are some strategies that you might consider when designing your course: lecture, small group/forum discussion, flipped classroom, dyads, oral presentation, role play, simulation scenarios, group projects, service learning projects, hands-on lab, peer review/workshops, cooperative learning (jigsaw, fishbowl), inquiry based instruction, differentiated instruction (learning centers), graphic organizers, etc.

Course Content

  1. Historical perspective of retailing and current retail environmental factors.
  2. Retail career paths and human resource planning.
  3. Types of retail institutions.
  4. Mix of retail consumers.
  5. Site location
  6. Store layout and design.
  7. Elements of exterior and interior displays.
  8. Merchandise planning and budgeting.
  9. Merchandise and vendor selection process.
  10. Inventory control systems.
  11. Merchandise prices.
  12. Retail advertising and media selection.
  13. Advertising plan and budget.
  14. Sales promotion calendar of events.
  15. Public relations.
  16. The retail sales team.
  17. Factors impacting international retailing.
  18. Short-term and long-term planning for the future.
  19. Impact of technology and government on retailing.