Search Engine Optimization

Course Number:
WT 180
Transcript Title:
Search Engine Optimization
Created:
Aug 16, 2022
Updated:
Jul 17, 2023
Total Credits:
2
Lecture Hours:
0
Lecture / Lab Hours:
40
Lab Hours:
0
Satisfies Cultural Literacy requirement:
No
Satisfies General Education requirement:
No
Grading Options
A-F, P/NP, Audit
Default Grading Options
A-F
Repeats available for credit:
0
Prerequisites

Recommended

WT 101

Course Description

Examines search engine basics, on and off-site optimization and analytics. Develops skills and techniques for Search Engine Optimization (SEO). Introduces Search Engine Optimization strategy and research techniques to stay current on industry SEO standards. Recommended WT 101. Audit available.

Course Outcomes

Upon successful completion of this course, students will be able to:

  1. Create a tailored SEO plan for a new or existing website following current professional and/or industry standards including usability and accessibility.
  2. Demonstrate knowledge of SEO techniques for increasing and maintaining high search engine rankings.
  3. Employ research techniques to maintain knowledge of industry SEO standards.

Suggested Outcome Assessment Strategies

The determination of assessment strategies is generally left to the discretion of the instructor. Here are some strategies that you might consider when designing your course: writings (journals, self-reflections, pre writing exercises, essays), quizzes, tests, midterm and final exams, group projects, presentations (in person, videos, etc), self-assessments, experimentations, lab reports, peer critiques, responses (to texts, podcasts, videos, films, etc), student generated questions, Escape Room, interviews, and/or portfolios.

Course Activities and Design

The determination of teaching strategies used in the delivery of outcomes is generally left to the discretion of the instructor. Here are some strategies that you might consider when designing your course: lecture, small group/forum discussion, flipped classroom, dyads, oral presentation, role play, simulation scenarios, group projects, service learning projects, hands-on lab, peer review/workshops, cooperative learning (jigsaw, fishbowl), inquiry based instruction, differentiated instruction (learning centers), graphic organizers, etc.

Course Content

Outcome #1: Create a tailored SEO plan for a new or existing website following current professional and/or industry standards including usability and accessibility.

  • Search engines
  • Ranking
  • Keyword research

Outcome #2: Demonstrate knowledge of SEO techniques for increasing and maintaining high search engine rankings.

  • Spiders
  • Links
  • Indexing
  • Site optimization
  • Meta Tags
  • Usability
  • Accessibility

Outcome #3: Employ research techniques to maintain knowledge of industry SEO standards.

  • Industry publications
  • SEO Trends
  • Google rankings
  • Algorithm changes

Suggested Texts and Materials

Beginner’s Guide to SEO, moz.com